The action in the Octagon is faster than ever. Now, our data is too.

Go behind the scenes and see how our game-changing partnership with IBM is revolutionizing your experience as a UFC fan. We’ve built the UFC Insights Engine, an AI platform powered by IBM watsonx, to find the stories hidden in our 20+ years of fight data.

This technology moves us beyond simple stats. It helps our broadcast and content teams find the why behind the what—delivering deeper, data-driven narratives for every single fight.

Here’s how it works:

More stories: We’ve tripled the volume of insights our teams can generate for broadcasts and social media.
Faster analysis: Our teams can find complex stats an estimated 40% faster, letting them focus on storytelling, not just data-mining.
Smarter tech: Our researchers can ask the AI complex questions and get answers in seconds.
We’re committed to giving our fans the most intelligent and engaging broadcast in all of sports. This is the next step in that evolution.

Order UFC PPV on ESPN+ ➡️ https://ufc.ac/3NKBvmx (U.S. only)

Order UFC PPV ➡️ https://ufc.com/ppv (Non U.S.)

Subscribe to get all the latest UFC content: https://ufc.ac/3u8FIJp

Experience UFC live with UFC FIGHT PASS, the digital subscription service of the UFC. Visit https://ufcfightpass.com/

👉 Shop official UFC Gear, visit https://ufcstore.com
👉 Shop official UFC Memorabilia, visit https://ufccollectibles.com
👉 Shop official UFC VIP Live Event Experiences, visit https://ufc.ac/3Oz2gLH

Connect with UFC online and on Social:
🔴 Website: https://www.ufc.com
🔵 Twitter: https://www.twitter.com/ufc
🔵 Facebook: https://www.facebook.com/ufc
🔴 Instagram: https://www.instagram.com/ufc
🟡 Snapchat: https://www.snapchat.com/add/ufc
🟣 Twitch: https://www.twitch.tv/ufc
⏯️ UFC Video Archive: https://ufc.ac/3x6Wflx

Connect with UFC FIGHT PASS on Social:
🔵 Twitter: https://www.twitter.com/ufcfightpass
🔵 Facebook: https://www.facebook.com/ufcfightpass
🔴 Instagram: https://www.instagram.com/ufcfightpass

#UFC